Dogan Exhibitions and Events, formerly known as SA Shows, is a leading name in South Africa’s tradeshow industry. Specializing in automotive trade shows and exhibitions, we have owned and managed some of the country’s largest and most influential automotive events.

In 2016, Dogan reached a pivotal milestone when we were approached by Messe Frankfurt, a renowned international show organizer based in Germany, to acquire our intellectual property and show concepts. As a result, the show IPs were transferred, but Dogan retained the freedom to continue hosting B2B and B2C events in the automotive sector. Leveraging our extensive expertise and strong industry reputation, we continue to create and manage events for clients while also developing new shows in this space.

Dogan is jointly owned by GL events, a leading international event organizer, as the majority shareholder, and the Johannesburg Expo Centre (Pty) Ltd. Our management team and staff bring decades of hands-on experience, deep industry knowledge, and a strong global network. With access to international trends and resources spanning over 20 countries, we provide world-class event solutions tailored to our clients’ needs.

Our excellence has been recognized with multiple awards, including EXSA’s Best Show of the Year, Best Visitor Experience Award, and many more. We guide our clients through every step of the event journey, from strategy to seamless execution, ensuring they can focus on their business while we bring their vision to life.